
Sr. Manager of Product Design at Bluebeam | Multi-Platform SaaS (Web, iOS, Android, iPad)
At Bluebeam, I led product design across native mobile and desktop experiences used by over 1.9M professionals in the construction industry. My scope spanned 70% mobile, where I led the design of complex workflows optimized for real-world, field-ready mobile experiences.
I managed and mentored a team of Product Designers, fully owned hiring, and partnered closely with Product and Engineering to shape end-to-end design strategy, from ambiguous problem definition through shipped execution.
What I Was Responsible For
Design Strategy & Direction
- Influenced product direction by advocating for platform-specific experience strategies rather than one-size-fits-all feature parity
- Partnered with PM to help shape roadmap discussions with a strong user-centered lens
- Translated business goals into clear experience principles that guided mobile product decisions
End-to-End Product Design Leadership
- Led new feature development and major workflow enhancements across iOS, Android, and web
- Drove design from early discovery through prototyping, validation, and implementation
- Ensured thoughtful documentation of design rationale and decision-making
User-Centered, Context-Aware Thinking
- Advocated for mobile-first decision-making grounded in real user context (field workers vs. desktop office users)
- Challenged assumptions when platform behaviors didn’t align with user needs
- Prevented unnecessary feature bloat by aligning functionality with actual usage patterns
Design Systems & Scalability
- Contributed to and evolved cross-platform design systems for web, iOS, and Android
- Strengthened consistency, usability, and scalability across multiple product surfaces
- Ensured design decisions were system-aware and extensible
Team Leadership & Culture
- Managed and mentored Product Designers, elevating craft, strategic thinking, and cross-functional influence
- Led design critiques and structured feedback sessions to raise the quality bar
- Owned hiring decisions and helped grow the design team
- Fostered strong collaboration between Design, Product, and Engineering